At B6 Capital Partners, we believe that meaningful change in hospitality comes from founders who combine creativity with commercial intelligence. Our role is to help them succeed, by providing experience, insight, and the right kind of support.
B6 Capital Partners was founded by James Mawer, an experienced hospitality entrepreneur with nearly three decades of operational, commercial, and strategic expertise. Having built and advised some of the UK’s leading food and beverage businesses, James created B6 to back the next generation of founders shaping a smarter, more connected hospitality industry.
Our experience in the sector gives us a deep understanding of how hospitality really works — from operations on the ground to the systems, technology, and people that drive success. That knowledge informs how we invest: thoughtfully, collaboratively, and with a genuine passion for helping founders turn strong ideas into sustainable growth.
We focus on innovation that simplifies. B6 partners with entrepreneurs who are building the tools, technologies, and concepts that make hospitality more efficient, digital, and sustainable. We believe that the right combination of insight, capital, and network can accelerate meaningful change.
Our aim is to bring strategic guidance, digital infrastructure support, and long-term perspective to every partnership we form.
B6 is still in its early stages, but our ambitions are clear. We are developing a portfolio of investments that combine commercial strength with purpose, working with founders who share our vision of a more intelligent and resilient hospitality sector.
We look ahead with confidence and curiosity, focused on discovering and nurturing ideas that will define the next era of hospitality.